Consistent
Effort Leads to Consistent Visibility
How do you
become a household name? The simple answer: by relentlessly getting your
message out, by generating publicity for yourself, by finding new ways
to package information.
While this
can be a time-consuming activity, having a monthly goal can keep you moving
forward. Here are some basic activities to include:
Find
a role model. Several are even better. They don't have to be
experts in your field, but they do have to be experts that you admire.
Analyze how they've built their careers. It's fascinating to see how others
have done it — and it makes the process seem less daunting.
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Have
a current photograph taken — one you really like. People
will remember you more easily if they have a face to connect with a name.
When you have a picture you like, put it on your brochure, offer it to
publications that are printing your articles, use it on flyers for seminars
and events, and post it on your web site.
Compile
a media mailing list. Keep adding to it as you find new sources
that might be appropriate for you. Include local and national newspapers
and magazines, names of reporters who write about your field, and radio
and television interview programs that use experts as guests.
Speak
up. Don't overlook the publicity value of writing letters to
the editor. If a magazine or newspaper does an article that covers your
area of expertise, respond. Keep in mind that most people write letters
only when they're angry. You can use this same simple tool to praise or
add another insight to an article. Make sure you also incorporate your
qualifications for speaking up (e.g., "As a longtime resident of
this community," "As someone who has studied tai chi for two
decades," etc.).
Network.
Let your peers and fellow professionals know you're available to give
talks, to participate in panel discussions and so forth.
Stay
light. Keep a playful attitude about publicity — especially
if you find yourself misquoted, relegated to the back page or mercilessly
edited.
Recycle.
Find ways to reuse your material. Turn a magazine article into a talk,
submit a tip sheet to different markets, record a workshop and sell it
as a CD set.
Resource.
Get a copy of Marcia Yudkin's 6
Steps to Free Publicity, which will give you the nuts-and-bolts
information you need, along with firing up your enthusiasm and giving
you new ideas for broadening your visibility.
There's
more where this came from.
Order Winning Ways now!
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