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Compelling Storytelling
Las Vegas, NV - December 2-4
"Your first job is to get your own story straight."
Natalie Goldberg
It’s a
noisy world out there. Everywhere we turn we’re assaulted with marketing
messages. Flashing banners on the Internet, incessant commercials on
television and magazines that have more ad pages than articles surround us.
Even athletic arenas are giant billboards. How can your little enterprise
compete with all that racket?
By not
competing, that’s how. Would you rather be creative instead of annoying?
What if you could make your message so memorable that people would want to
hear what you have to say? What if you learned to approach marketing from a
storyteller’s perspective?
Consider this bit of wisdom from The Well-Fed Self-Publisher
by Peter Browerman: “As a single guy, I occasionally surf over to one of the
online dating sites. The clichés are rampant. Here are zillions of people,
looking for the most important relationship of their lives, and barely one
in a hundred takes time to craft a message that is even remotely creative
and original...I always want to ask: Do you think you’ll attract the
opposite sex by blending in with everything around you? That’s called
camouflage. People in the armed forces do this when their lives depend
on not being noticed or standing out in any way. If you want to be
seen, you have to draw attention to yourself.”
Precisely.
And
that’s exactly what we’ll be exploring in Compelling Storytelling: A
Fresh Approach to Marketing. In this idea-packed workshop, you’ll be
rolling up your sleeves, getting out your journal and discovering how to
market from a storyteller’s perspective. After that, you’ll develop ease in
talking about your business and uncover storytelling secrets from some of
the boldest entrepreneurs on the planet—the hoteliers of Las Vegas.
Through
interactive exercises you’ll:
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Discover the story only
you can tell
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Examine basic principles
of great storytelling
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Explore
attention-getting devices that feel comfortable
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Learn to cut through the
clutter
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Write a personal bio
that is more than just the facts
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Go from ordinary to
spellbinding
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Gather a collection of
stories that illustrate and inspire
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Find easy ways to get
into the conversation—and be heard
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Become irresistible to
the media
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Build your natural monopoly
We’ll
also be taking a look at some of the most brilliant entrepreneurial
storytellers to see how they did it. Best of all, you’ll get to test your
stories in a supportive environment where you’ll receive encouragement, not
critique. And as if that weren’t enough, you’ll spend an evening in the
presence of the master storytellers from Cirque du Soleil.
If this
is your year to build a stronger presence in the world—or even just your
neighborhood—Compelling Storytelling will give you the power
tools you need to let the world know what you have to offer.
Register now for three days of ideas and inspiration that you can put to use
immediately. Whether you’re just launching a new enterprise or need to
tune-up a more mature one, Las Vegas is the place to come for a jumpstart.
What: Compelling Storytelling
When:
December 2-4, 2008
Where: Las Vegas, NV
Cost: $477 (Early Bird)
Click Here to Register
You can take advantage of
the special introductory price of just $477 if you register by
October 25th. This great price includes the
seminar, materials and ticket to Mystere and a celebratory
dinner the last night at Marrakech (a favorite of Richard Branson).
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What a great three
days of learning and reaching for new ideas
I had at your fun, intriguing, and inspiring
seminar, Compelling Storytelling, in Vegas!
Yes, he who resisted with so much whining
about having to go to that god forsaken
artificial environment of Las Vegas came
away a convert of not only the city and the
natural beauty surrounding it, but also of
YOU and your winning way of running a damn
good seminar even when you felt so under the
weather! Thank you for creating the
opportunity for me to see with new eyes the
story of my blind rehabilitation practice,
Invision Services, Inc! Thank you even more
so for allowing me to unearth the real story
of my own self and my passion for writing
buried under the layers of rock-headed
resistance for 30 some years!
~ John, NC |
About Your Workshop Leaders
Barbara J. Winter
has been a passionate storyteller her entire life. She would rather read a
great story than an instructional manual any day. Storytelling also helped
her learn to love marketing.
Alice Barry
brings her endless imagination and entrepreneurial spirit, along with years
of performance experience, to this creative event.
Refund Policy
Refund policy: Seminar
enrollment, less a $50 processing fee, are refundable before November
1st. After that date, no refunds will be given.
Have Questions? Click Here
or Contact Barbara
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